Case Study: Layalina Piccadilly
Located in the busy West End neighbourhood of Piccadilly, and a stones thrown from Leicester Square, Layalina Piccadilly are a family-owed restaurant that has been running for over 20-years.
The team bring their passion for Lebanese street food to London, with specialities such as shawarma, fresh falafel, ultra creamy hummus, and traditional Lebanese mezze.
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Journal: Hikaru Funnell Q&A 2020
Having first picked up a camera seven years ago, and working in London as a food photographer for three of them, I’ve been fortunate enough to have worked with some great clients at some really amazing locations. If you’re interested into a bit more about my background as a person and photographer - I did an interview with Digital Marketing Specialist, Holly Pankhurst. Check out the a Q&A on me below:
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Case Study: Berkeley Catering - Menu Food Photography
Berkeley Catering are one of London’s leading corporate and events caterers with over 20 years’ experience. As a returning client, and after our previous sessions together, they briefed me to photograph 40 canapé items during a one-day booking.
The goal was to refresh their menu food photography for new items on their canapé menu - for use on their website, online ordering platform and marketing, showing off the variety and quality of their canapés in a clean, consistent style.
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Case Study: Korean Crunch
Korean Crunch Hackney is a brand under the Orbit Ltd brand, owned and operated by 3 co-founders. With their new menus completed, they reached out to me with the brief of capturing menu food photography of their Korean menu.
Their menu offers classic dishes like Bimibap, Danburi, Mandu (dumplings), and sides - including Korean BBQ wings, kimchi, and Panko Prawns, as well as dips.
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Case Study: Matchamisu
Matchamisu Covent Garden is one of several delivery-led brands operated from the Buns & Buns Collective, owned by REEF Technology.
As a repeat client, they reached out wanting me to covering three brands photographed in a single day, with each menu designed specifically for Deliveroo and other ordering platforms.
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Case Study: Lily's Kitchen - Ingredient Bowls
Lily’s Kitchen is known for making proper food for pets, using only real meat and high-quality, natural ingredients.
To help shoppers see that quality at a glance, the team asked me to create a library of overhead ingredient-bowl images for 36 dog recipes.
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Case Study: Berkeley Catering
Berkeley Catering are a London-based full-service caterer with over 20 years of experience delivering corporate and private events across the capital.
As a new client, they brought me in to create a full library of food photography for their updated website ordering platform - covering 250 dishes across five key categories.
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Case Study: Pot8o Enfield
Pot8o is a fast-casual restaurant in London serving fully loaded baked potatoes—hearty, flavour-packed dishes inspired by the Turkish-style kumpir.
They reached out as a new client looking to build a strong visual foundation for their presence on Deliveroo, and on in-venue Kiosk screens.
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Case Study: Stilvi Cafe
Owned and operated by my clients at Elia Greek Street Food, Stilvi Cafe is their sister restaurant brand with venues in Hawley Wharf Camden and Camden Boxpark.
Stilvi specialises in cute desserts, including pancakes, soft-serve, and waffles, as well as hot coffee and iced coffee. Stilvi operates in bustling areas within Camden.
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Case Study: Peckwater Brands
Peckwater Brands are a multi-concept food group operating several delivery-led brands from a shared kitchen environment.
They brought me in to photograph three distinct brands in a single day - Flip the Bird, Wings & Tings, and Seoul Chikin’, each with its own menu, positioning and visual separation between brands.
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Journal: Explained - Editing vs Retouching
You will often hear the terms ‘editing’ and ‘retouching’ being thrown about a lot in the food photography world. Often though, there’s not a lot clarification on what they mean. So what is the difference between editing and retouching?
Editing makes up for roughly 60% of the food photography post-production work that I carry out. A typical edit will involve cropping, re-cropping to a client’s specified ratio, frame straightening, and a basic grade; which includes, tweaking exposure, colour temperature, tint levels, colour balance levels, contrast, lens adjustments, as well as adjusting highlight and shadow details.
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Case Study: Medeau
Based in Belgravia, London - Kalmar is a lifestyle brand that creates indulgent self-care products. Set up by founder Karen Ruimy, a writer, dancer, and spiritual healer - Kalmar’s range of products are spread across their four Soul States - Joy, Calm, Peace, and Love; each with it’s own unique collection of self-care products.
With the brand ever-growing in popularity and the completion of the soon-to-be-opened Treatment Rooms, the brand was set to re-focus into its core USP of wellbeing, self-care, and spirituality.
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Case Study: Kalmar Lifestyle
Based in Belgravia, London - Kalmar is a lifestyle brand that creates indulgent self-care products. Set up by founder Karen Ruimy, a writer, dancer, and spiritual healer - Kalmar’s range of products are spread across their four Soul States - Joy, Calm, Peace, and Love; each with it’s own unique collection of self-care products.
With the brand ever-growing in popularity and the completion of the soon-to-be-opened Treatment Rooms, the brand was set to re-focus into its core USP of wellbeing, self-care, and spirituality.
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Case Study: The Organic Pharmacy
I was contacted by London based health & beauty brand, The Organic Pharmacy. As a long established company, they specialise in producing products that fuse their herbal, homeopathic and cosmetic knowledge to create high-performance beauty products.
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Project Introduction: Our Table - Dean Parker at Darby's
After being in the fortunate position to work as a full-time freelance food photographer for the past four years - I’ve been wanting to return to my roots by shooting more closely with restaurants and to give back a bit; reminiscent of when I was a child, growing up above my parent’s Anglo-French restaurant in East Sussex. This is where my passion for food was first ignited, creating many warm memories of food.
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Journal: Covid-19 - Shooting During Lockdown
We can all agree to what a strange and interesting times we’re all going through at the moment, from both a social and working angle. Now being five-months along the line into the UK’s lockdown, we are all seeing an ease of the measures and consumer confidence rising across the board; resulting in more people feeling comfortable in expanding their social bubble; going into work once a week for team-wide catch-ups, and going back out to eat, drink and for more experiential-led shopping.
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Project: Made by Hand - Gemma Harvey
I first met Gemma a couple of years ago whilst working as the one-man-marketing-manager at my last agency. Bonding over our love of food and great wine, we kept in touch after I left the agency to pursue a career as a photographer.
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Project: Made by Hand - Rich Tucker
After teaming up with Sam and Damien at Ki Kefir, they kindly introduced me to their friend and graphic designer, Rich Tucker, AKA Ize London.
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Journal: Travelling - Vietnam
I recently got back from a two-week trip to Vietnam. Having wanted to go there for years, I booked a bit of time out in my calendar, and took some time out with a mate - travelling around the north of the country.
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Journal: Review - Fuji X Pro 1
I am very late to the party, but as I’ve just picked myself up a Fuji X Pro 1 - I wanted to part with my thoughts on Fuji’s answer to the prosumer rangefinder.
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