Posts in Fourth Summary
Journal: Explained - Editing vs Retouching

You will often hear the terms ‘editing’ and ‘retouching’ being thrown about a lot in the food photography world. Often though, there’s not a lot clarification on what they mean. So what is the difference between editing and retouching?

Editing makes up for roughly 60% of the food photography post-production work that I carry out. A typical edit will involve cropping, re-cropping to a client’s specified ratio, frame straightening, and a basic grade; which includes, tweaking exposure, colour temperature, tint levels, colour balance levels, contrast, lens adjustments, as well as adjusting highlight and shadow details.

Read More
Case Study: Kalmar Lifestyle

Based in Belgravia, London - Kalmar is a lifestyle brand that creates indulgent self-care products. Set up by founder Karen Ruimy, a writer, dancer, and spiritual healer - Kalmar’s range of products are spread across their four Soul States - Joy, Calm, Peace, and Love; each with it’s own unique collection of self-care products.

With the brand ever-growing in popularity and the completion of the soon-to-be-opened Treatment Rooms, the brand was set to re-focus into its core USP of wellbeing, self-care, and spirituality.

Read More
Project Introduction: Our Table - Dean Parker at Darby's

After being in the fortunate position to work as a full-time freelance food photographer for the past four years - I’ve been wanting to return to my roots by shooting more closely with restaurants and to give back a bit; reminiscent of when I was a child, growing up above my parent’s Anglo-French restaurant in East Sussex. This is where my passion for food was first ignited, creating many warm memories of food.

Read More
Journal: Covid-19 - Shooting During Lockdown

We can all agree to what a strange and interesting times we’re all going through at the moment, from both a social and working angle. Now being five-months along the line into the UK’s lockdown, we are all seeing an ease of the measures and consumer confidence rising across the board; resulting in more people feeling comfortable in expanding their social bubble; going into work once a week for team-wide catch-ups, and going back out to eat, drink and for more experiential-led shopping.

Read More