Case Study: ManiLife - Amazon Recipe Pairing & Packshots
ManiLife are a popular and well-loved brand who produce peanut butter using single-estate peanuts from a family farm in Argentina. They have also been awarded B Corporation status for reaching and maintaining high standards of transparency within their business.
Wanting to boost their visual presence on their Amazon A+ Listing and in-turn raise sales across each product listing - the marketing team reached out to me about producing and shooting content of their core product range.
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Case Study: Lee Kum Kee x Universal - Kung Fu Panda
Previous long-term client Lee Kum Kee is are a household brand that have been operating for over 130-years and are well known as the creators of Oyster Sauce amongst many other firm favourites. Sold from Hong Kong to the UK and US - they have a far-reaching product range that is loved by many - from home cooks like me, to Michelin-starred chefs like Andrew Wong.
With the release of the fourth installment of the popular animated franchise, Kung Fu Panda -the Lee Kum Kee Europe marketing team had just partnered with Universal as an official partner to the newest film.
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Case Study: ManiLife - Peanuts
Based in London, ManiLife are popular brand - known for their range of peanut butters that are made of single estate peanuts from Argentina.
With their popular snacking peanuts launched earlier in the year - the brand team decided to redesign the packaging to stand out on the competitive shelves of supermarkets and stores…
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Case Study: Lee Kum Kee - Oyster Sauce
Lee Kum Kee are a 130-year old company and that are known to be the original creators of Oyster Sauce. The sauce packs an umami punch - being found in domestic and commercial kitchens the world over; used in dishes from egg fried rice, to meatballs and beyond.
Wanting to celebrate and communicate the many uses of Oyster Sauce in Western and non-western cooking - they reached out to previous collaborator and production company HeeHaw to produce taste test content for four key regions; UK, DE, and NL.
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Case Study: ManiLife - Almond Butter
With their core range of single-estate peanuts being used for their popular peanut butters, ManiLife responded to popular demands by their own Almond Butter, using carefully sourced Almonds from Portugal.a
Looking to the UK launch in a couple of months, the marketing team reached out to me. The brief was to capture product photography packshots, and food photography pairings of the product with a dish - along with a collection of kitchen style packshots. The product would launch as a smooth and crunchy variety, coming in glass jars and larger serving-size tubs for use in cooking.
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Case Study: Lee Kum Kee - Tabletop
Lee Kum Kee (LKK) are a Hong Kong based food brand that specialise in producing their range of iconic Chinese & Asian sauces.
Established over 130 years ago, LKK are the original inventors of Oyster Sauce, created by Mr. Lee Kum. In 2023 - their UK range now broadened to over 60 sauces, and worldwide, they have over 1,000 lines.
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Case Study: ManiLife x Joe & Seph's
Existing client, ManiLife are a well-known B Corp brand that produces amazing peanut butter using single-estate peanuts from a family farm in Argentina. Collaborative at-heart and looking to expand their offering, they teamed up with the equally well known popcorn brand, Joe & Seph’s.
The brand collaboration saw two new products shortly being released; a Salted Caramel peanut butter using Joe & Seph’s Salted Caramel Sauce, and Joe & Seph’s Popcorn, using ManiLife’s Deep Roast peanut butter.
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Case Study: TRIBE - Choc Orange
TRIBE are an independent performance nutrition brand. They specialise in creating a range of high-quality vegan and natural snacks for athletes and people on the go.
Building on the success of previous food photography shoots over the past 6 years, the team reached out to me to capture fun and vibrant food photography content of their soon-to-be-released, limited edition Choc Orange Flapjack, in partnership with National Parks UK.
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Case Study: Amazon Fresh x ManiLife
ManiLife are a London-based brand that produce peanut butter and snacking peanuts using single-estate peanuts from an Argentinan plantation.
Being ever-popular, and with their range recently all moving to glass jars - I was reached out to by Amazon UKs marketing agency Hunt & Gather for the launch of a new Amazon Fresh, exclusive product… ‘Mince Pienut Butter’.
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Case Study: ManiLife
Based in London, ManiLife are a popular peanut butter producer, that was started by founder Stu - with his love for Argentina, and all of the ways that PB can be used in cooking.
Moving on from 2014 and Stu moving to Argentina, and shipping a ton of peanuts back to the UK and his bedroom - the brand has grown from strength to strength - first being taken on by Gusto in 2017 boxes, needing 9,000 mini pots, to Waitrose taking them on in 2020.
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Case Study: Lee Kum Kee
Stocked in pantries and holding their place on dining tables worldwide, Lee Kum Kee (LKK) are a Hong Kong based food brand that specialise in producing their range of iconic Chinese & Asian sauces.
With a 130-year strong standing, LKK are the original creators of the umami-rich Oyster Sauce, created by Mr. Lee Kum; with their range now broadened to over a range of over 60 sauces.
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Case Study: VITHIT Effervescent
I was approached by my client, VITHIT - a Dublin-based health focussed brand.
Building on the success of our previous product photography drink range shoots in 2020, and 2021 - the brand briefed me in to produce creative campaign content for the launch of their new Effervescent range that was due to launch in the UK market in February 2023.
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Case Study: TRIBE
Based in Borough, TRIBE are a performance nutrition brand that produce products that use high-quality natural ingredients. After a massive crowdfunding campaign, and backed by their active community of dedicated followers, TRIBE have rapidly expanded their range - additionally offering new ranges of indulgent protein bars and muesli blends that are 100% vegan.
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Case Study: VITHIT Seasonal
I was approached by my the team at VITHIT - a Dublin-based health focussed brand, spanning drinks and supplements..
Building on the success of our previous product photography shoots in over the past three years - the team reached back out to me to produce then capture seasonal content of their entire range, to use used over the next 12-months of social marketing to their global market.
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Case Study: Medeau
Based in Belgravia, London - Kalmar is a lifestyle brand that creates indulgent self-care products. Set up by founder Karen Ruimy, a writer, dancer, and spiritual healer - Kalmar’s range of products are spread across their four Soul States - Joy, Calm, Peace, and Love; each with it’s own unique collection of self-care products.
With the brand ever-growing in popularity and the completion of the soon-to-be-opened Treatment Rooms, the brand was set to re-focus into its core USP of wellbeing, self-care, and spirituality.
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Case Study: Doisy & Dam
Doisy & Dam is a London-based brand that produces delicious chocolate that is both fun and ethical.
Their brand is built on making a difference by creating chocolate that is free of e-numbers, completely vegan, and palm-oil free; actively pushing back on unsustainable farming practices and leading causes of deforestation. They are also one of a few companies to be B-Corp for their efforts in being a company that actively balances efficacy with profits.
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Case Study: VITHIT
Based in Dublin, Ireland - VITHIT is a health-focused drinks company, with each bottle or can containing 100% of your RDA of 8 vitamins, plus a blend of health-giving teas and herbs for an overall wellbeing boost. Having seen a massive uptick since launching and continued rise in popularity in 2020, their drinks are now available in 14 counties and counting.
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Case Study: Kalmar Lifestyle
Based in Belgravia, London - Kalmar is a lifestyle brand that creates indulgent self-care products. Set up by founder Karen Ruimy, a writer, dancer, and spiritual healer - Kalmar’s range of products are spread across their four Soul States - Joy, Calm, Peace, and Love; each with it’s own unique collection of self-care products.
With the brand ever-growing in popularity and the completion of the soon-to-be-opened Treatment Rooms, the brand was set to re-focus into its core USP of wellbeing, self-care, and spirituality.
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Case Study: Sunny Beast
As a long-time collaborator of mine, and potentially one of my first clients around the early 2010’s - Natasha Durley is a multi-media illustrator living and working from her home studio in Bournemouth, UK.
All of her work is created from her love of colour and texture - creating vibrant images inspired by the natural world.
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Case Study: TRIBE - Muesli
With an ever-popular range of protein-rich, vegan bars and their newly developed muesli range with one Great Taste Star - TRIBE were in the process of re-designing their muesli packaging for better shelf impact in stores.
Having been happy with our previous shoots over nearly 6-years, the co-founder reached out to me to develop and capture a fresh series fun and vibrant product photography - that builds on top of our already laid content foundations.
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