Deliveroo Food Photography Guidelines.
Deliveroo allow restaurants to take photography of their own menu, providing that they closely follow their food photography guidelines.
Required Image Types.
There are two key image types that Deliveroo require. They are:
Menu Item Images:
These images are food photos of your individual menu items. These menu item images should only have one dish visible in the middle of the frame and be shot from an angle that shows all of the individual components of the dish.
Hero Banner Images.
A hero image is the piece of content that goes at the top of your Deliveroo restaurant listing and is also your key piece of content that displays when a potential customer finds you in the app search function. The hero image is a food photography scene that should clearly show a combination of dishes that best express what you do as a restaurant.
Menu Image Guidelines:
All menu item images should have one dish in the centre of the photo that clearly shows the ingredients in that particular menu item.
Menu Image Cropping:
For item images always make sure that the entire dish is in shot with sufficient space, as the platform will crop the images to a 1:1 ratio. They are unable to accept images where the full dish is no longer recognisable.
Example of an image Deliveroo will not accept for upload to the platform.
Example of an accepted Menu Image on Deliveroo.
Hero Image Guidelines:
It is recommended that all hero images have at least 5 different dishes. This helps show the customer the variety of dishes that you have on your menu
Make sure that your dishes are always taking up the majority of the shot, leaving just a small margin at the top, bottom and sides of the frame
Food Photography Tips & Tricks:
Add some colour: Choose a clear, clean and complimentary background that will male your food pop - encouraging potential customers to click onto it.
Centre placement: Make sure your dish is in the centre of the frame to fully showcase the whole plate of food* (*images that don’t fit the frame may be rejected by Deliveroo).
Use complementary light: If not working with a photographer, try to avoid dark shadows and unfalttering light by taking food photos of the dish next to a window for more even lighting.
Don’t add to many items and overcrowd your hero image: The hero image will be the first image that the potential customer will see on the search screen, and on your business’ ordering space. Avoid overcrowding your hero image as this may look messy and put off customers from exploring your listing further.
Place focus on the food: Your food photography should not contain any faces, hands, watermarks, text or raw ingredients within your scene. Ingredients are only permitted if they are not prominent and clearly not part of the final dish.
Don’t use supply Deliveroo with overly photoshopped images or collages.
General Deliveroo Guidelines
Dish layout & scene placement: Does the general layout and look of the scene feel aesthetically pleasing?
Aspect Ratio: Are the images cropped to an appropriate size to fit the Deliveroo platform?
Specifications: Are your in the correct file type to upload to Deliveroo?
Image Rights: Do you have the intellectual image rights to use the images you’re going to upload?
What do we mean by aspect ratio? 'Aspect ratio' refers to the shape of an image.
1:1 Square - Menu Item: A 1:1 ratio is a square with equal sides of height and width; this is the ratio that Deliveroo uses for menu item images.
16:9 Rectangle - Hero Image: are a rectangle shape with a wider width than height; it os the same ratio as a traditional widescreen TV.
Deliveroo Image Requirements:
Aspect Ratio:
An image's size and shape should meet the requirements below so that the image quality does not change on different devices.
Landscape: All food photography to be shot as landscape orientation
Menu Item Image: 3:2 ratio & at least 1200 x 800 pixels - allowing space within the image for a 1:1 crop with the whole dish visible.
Hero Image: 16:9 ratio & at least 1920 x 1080 pixels
Specifications:
Your menu images need to be in the following format -
Images that are sent to Deliveroo can only be a JPEG file. They are able to accept PNG, TIFF or Photoshop files.
Images uploaded to Deliveroo need to be labelled with the correct dish names to assist them in quickly uploading them.
Ensure the whole dish is in the frame
The shot needs to be in focus, without visible grain
Rights/ Legal Ownership:
You must have the correct image rights to upload any imagery to Deliveroo. They do not accept any form of stock imagery found on search engines or any other websites.
Users are responsible for attaining image rights for any imagery uploaded to Deliveroo, and the platform indemnifies themselves in full against all losses suffered or incurred by Deliveroo arising out of or in connection to an infringement. They reserve the right to restrict and remove any images that we feel are not in line with these guidelines from the platform.
Sound like a lot to learn? Hiring a professional food photographer is an easy way of getting ahead of your competitors, and standing out on Deliveroo. See more below:
Hire a Professional Food Photographer.
Hiring a professional food photographer takes the stress out of trying to do it yourself, and can help boost your takeaway sales on menu ordering apps such as Deliveroo, JustEat & Uber Eats.
By hiring a food photographer, you’re able to get noticed by new customers. You can directly communicate the quality of your menu and what your food looks like - building confidence in your restaurant to and helping to boost your sales on online food ordering apps.
Benefits of a hiring a professional food photographer:
Save Time.
Hiring a professional food photographer to shoot your restaurant menu for Deliveroo will save you time as they are already familiar with the Deliveroo photography guidelines.
During the booking process, they will advise you of the quantity of menu items that can be photographed, and suggest suitable backgrounds, angles and aesthetic elements to match your brand.
Showcase Your Menu.
Give new and returning customers a taste of what you offer with mouthwatering Deliveroo food photography of your menu.
Restaurant food photography of your menu will consistently communicate your brand and kitchen values to your customers - giving you the best possible chance to reach new customers in a busy marketplace.
Get Noticed.
To set yourself apart from your competition in a sea of other businesses - you can stand out with Deliveroo food photography of your restaurant’s menu.
Instead of using generic imagery that customers can see a mile away, we can work together to produce a unique collection of restaurant menu food photography that is true to your brand.
Increase Orders
Sales Boost: On average, restaurants with food photography on their menu see a 24% boost in sales*
73% of People say that they want to see food photography of their food before ordering**
* Based on statistics from Deliveroo ** JustEat market research 2016.