Case Study: Joe & Seph's - Lily's Kitchen - Ingredient Bowls

Brief.

Lily’s Kitchen is known for making proper food for pets, using only real meat and high-quality, natural ingredients.

To help shoppers see that quality at a glance, the team asked me to create a library of overhead ingredient-bowl images for 36 dog recipes.

Each shot had to reflect the exact ingredient proportions and follow strict styling guidance to correctly and honestly portray this. The images would appear on product pages and digital ads, so clarity, colour accuracy, and consistency were critical.

Approach.

Over three days, food stylist Mandy Thompson sourced every ingredient and styled all 36 bowls on set; each one carefully built to match Lily’s exact recipe proportions.

I worked as lead food photographer, handling lighting to ensure consistency, clarity, and tone across the full set.

Each bowl was photographed overhead, styled with recognisable herbs, consistent ingredient cuts, and accurate meat presentation. For the premium ‘Ultimates’ range, we introduced slightly elevated styling while staying true to the recipes.

To give the team added flexibility, I also shot blank bowls, backgrounds, and loose ingredients. As a commercial food photographer, I kept lighting soft and balanced—using subtle flash fill to maintain colour accuracy and fine detail.

The result was a clean, cohesive collection of food imagery that reflects the honesty and quality behind Lily’s Kitchen.