Case Study: Lee Kum Kee - Content Archive
Lee Kum Kee are a long-term client of mine, having worked on lots of food photography shoots and video productions with agencies over the years. The brand is a popular household name, best known for being the creator of Oyster Sauce, and their wide range of sauces; from soy to XO Sauce, glazes and more.
Their brand team reached out to me as they wanted a complete refresh of their in-house content library - ranging from food photography to recipe and product recipe pairings.
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Case Study: ManiLife
Based in London, ManiLife are a popular peanut butter producer, that was started by founder Stu - with his love for Argentina, and all of the ways that PB can be used in cooking.
Moving on from 2014 and Stu moving to Argentina, and shipping a ton of peanuts back to the UK and his bedroom - the brand has grown from strength to strength - first being taken on by Gusto in 2017 boxes, needing 9,000 mini pots, to Waitrose taking them on in 2020.
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Case Study: Lee Kum Kee
Stocked in pantries and holding their place on dining tables worldwide, Lee Kum Kee (LKK) are a Hong Kong based food brand that specialise in producing their range of iconic Chinese & Asian sauces.
With a 130-year strong standing, LKK are the original creators of the umami-rich Oyster Sauce, created by Mr. Lee Kum; with their range now broadened to over a range of over 60 sauces.
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Case Study: VITHIT Effervescent
I was approached by my client, VITHIT - a Dublin-based health focussed brand.
Building on the success of our previous product photography drink range shoots in 2020, and 2021 - the brand briefed me in to produce creative campaign content for the launch of their new Effervescent range that was due to launch in the UK market in February 2023.
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Case Study: Din Tai Fung
Din Tai Fung are a well-known restaurant group - originating from Taiwan, and over the past 60-years, have opened flagship locations in over 10 other countries.
At the heart of their menu, are their world-famous Xiao Long Bao - which are made all-day in their iconic glass-fronted open kitchens. Each Bao features a minimum of 18 exquisite folds and are filled with juicy minced pork, before being cooked and presented in bamboo steamer baskets.
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Case Study: Meat & Wine Co.
Located in the heart of Mayfair, London - the Meat & Wine Co. has aptly opened its doors to the meat and wine lovers of the city.
Originally from Australia, and now one of 10 plus other restaurants in the Meat & Wine Co. worldwide group - the restaurant ethos is based around the owner’s African heritage - to create a standout dining experience with a moody, yet contemporary décor,
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Case Study: TRIBE
Based in Borough, TRIBE are a performance nutrition brand that produce products that use high-quality natural ingredients. After a massive crowdfunding campaign, and backed by their active community of dedicated followers, TRIBE have rapidly expanded their range - additionally offering new ranges of indulgent protein bars and muesli blends that are 100% vegan.
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Blog: 5 Steps For Beginner Food Photographers
As a food photographer - I’m passionate about all things food, and telling stories through my photography. You can use these tips to kick-start your food photography journey.
Food photography is a creative way to share delicious recipes, promote restaurants, and showcase food-based products to the world. Using the right starter tools, lighting, and composition techniques, you can capture great food photography – even with a 10-year old camera! Learn how to become a food photographer in this quick guide for beginners.
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Case Study: Lee Kum Kee - Ken Hom
Ken Hom is better known as the man know taught the British how to cook Asian food in the 1980’s. For me, I first saw him on the BBC’s Saturday Kitchen with my dad - also a chef and big-time advocate of Ken Hom bringing the flat-bottomed wok to the UK, opening up Asian cookery for much of the nation.
Celebrating 37-years of his wok, and being one longest best-selling branded cookware - the parent company DKB Brands and client Lee Kum Kee partnered to produce a series of step-by step recipe videos.
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Case Study: Gin Palace
Established in the early 1900’s, The Strand Palace Hotel is aptly set onto the iconic Strand of London’s famous West End and Covent Garden.
With a high occupancy rate, and over 700 rooms in the hotel, the space contains multiple bars and restaurants - including the Gin Palace bar, at the entrance to the hotel.
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Case Study: Dendara Bakery
Dendara is a recently opened, family-owned French-Egyptian bakery based in the West London neighbourhood of Kensington.
Founder and bakery owner, Salma reached out to me wanting a restaurant photographer to capture food photography of their offering, as well as a library of content to get them started as a newly launched bakery.
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Case Study: VITHIT Seasonal
I was approached by my the team at VITHIT - a Dublin-based health focussed brand, spanning drinks and supplements..
Building on the success of our previous product photography shoots in over the past three years - the team reached back out to me to produce then capture seasonal content of their entire range, to use used over the next 12-months of social marketing to their global market.
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Case Study: Fork Lewes
I was approached by the owner and co-founder of soon to be opened restaurant, Fork.
Based in the centre of the historic county town of Lewes, East Sussex - the local area has a vibrant creative scene and many great food producers in the surrounding countryside. With surprisingly short-few amazing places to dine in the area - most of which being chains, the restaurant team saw a gap in the market that needed filling.
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Case Study: Doisy & Dam
Doisy & Dam is a London-based brand that produces delicious chocolate that is both fun and ethical.
Their brand is built on making a difference by creating chocolate that is free of e-numbers, completely vegan, and palm-oil free; actively pushing back on unsustainable farming practices and leading causes of deforestation. They are also one of a few companies to be B-Corp for their efforts in being a company that actively balances efficacy with profits.
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Case Study: VITHIT
Based in Dublin, Ireland - VITHIT is a health-focused drinks company, with each bottle or can containing 100% of your RDA of 8 vitamins, plus a blend of health-giving teas and herbs for an overall wellbeing boost. Having seen a massive uptick since launching and continued rise in popularity in 2020, their drinks are now available in 14 counties and counting.
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Case Study: Thai Lotusland
Thai Lotusland are a family-owned and operated Thai restaurant, in the market town of Farnham, Surrey.
With a new website and branding in the pipeline - the owner and head chef Jaturong were looking for a restaurant photographer to capture food photography of their offering and menu for their own takeaway platform and partner apps.
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Case Study: Strand Palace Hotel
Established in 1909, The Strand Palace Hotel is set right in the heart of London’s famous West End and Covent Garden.
The hotel has over 700 rooms, holds a high occupancy rate, and contains various places within the space for guests to eat, drink and unwind.
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Project: Our Table - Matt at Hot Wood Pizza
Continuing from my first personal restaurant photography project shoot for Our Table with Dean Parker at Darby’s - this shoot is further afield than the usual reaches of the project, but keeps to the essence of it; capturing places that I’ve loved eating at, and for the passion that goes into the process.
Just as I was finishing up the brief for my ‘Our Table’ project at the end of May, I booked a last-min staycation to the East Coast town of Westgate-on-Sea for a bit of seaside R&R with my partner. We found a really lovely Airbnb called Hot Wood House that was both right next to the sea, and also had an unbelievable attention to detail put into the interior design.
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Case Study: Nina & Dean - Lifestyle
Off the back off a successful menu food photography shoot, the co-owners at coffee shop, Nina & Dean Coffee reached out to me for a follow-up photography session.
For this brief, they wanted me to capture lifestyle food photography - telling the story of who they are, what they do, and to also expand the aesthetic of our initial session.
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Project: Food Stylist Test Shoot with Evie Harbury
I originally met Evie a couple of years ago when capturing a food photography commission with Sam of Ki Kefir, and creatively hitting it off about our love for all things food. Evie works as a talented chef, food stylist, recipe developer and home economist - spanning film and stills for advertising and publications.
As a food photographer, and Evie a food stylist, we really enjoyed our first experience working together so decided to meet up a couple of times a year (schedules permitting) to try out new ideas and test some creative food photography concepts that we don’t always get to explore when on the job.
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