Posts in Food
Case Study: ManiLife - Amazon Recipe Pairing & Packshots

ManiLife are a popular and well-loved brand who produce peanut butter using single-estate peanuts from a family farm in Argentina. They have also been awarded B Corporation status for reaching and maintaining high standards of transparency within their business.

Wanting to boost their visual presence on their Amazon A+ Listing and in-turn raise sales across each product listing - the marketing team reached out to me about producing and shooting content of their core product range.

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Food, ProductHikaru Funnell
Food Photography Project: Cheeseburger & Buffalo Chicken Burger

One of my go-to comfort meals is a juicy burger! Being in London, we’re totally spoiled for places to go to grab one, or to have one delivered right to our door. My favorite, however, is a homemade cheeseburger or chicken burger - usually made in the Summer when we have family coming to stay as it’s a real favorite of theirs.

Inspired by all of the amazing burger imagery I always come across and at the time with a smaller amount of strong burger food photography in my portfolio - I decided to produce and shoot a short-form food photography project.

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FoodHikaru Funnell
Case Study: Lee Kum Kee x Universal - Kung Fu Panda

Previous long-term client Lee Kum Kee is are a household brand that have been operating for over 130-years and are well known as the creators of Oyster Sauce amongst many other firm favourites. Sold from Hong Kong to the UK and US - they have a far-reaching product range that is loved by many - from home cooks like me, to Michelin-starred chefs like Andrew Wong.

With the release of the fourth installment of the popular animated franchise, Kung Fu Panda -the Lee Kum Kee Europe marketing team had just partnered with Universal as an official partner to the newest film.

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Food, ProductHikaru Funnell
Case Study: ManiLife - Peanuts

Based in London, ManiLife are popular brand - known for their range of peanut butters that are made of single estate peanuts from Argentina.

With their popular snacking peanuts launched earlier in the year - the brand team decided to redesign the packaging to stand out on the competitive shelves of supermarkets and stores…

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Food, ProductHikaru Funnell
Case Study: Lee Kum Kee - Oyster Sauce

Lee Kum Kee are a 130-year old company and that are known to be the original creators of Oyster Sauce. The sauce packs an umami punch - being found in domestic and commercial kitchens the world over; used in dishes from egg fried rice, to meatballs and beyond.

Wanting to celebrate and communicate the many uses of Oyster Sauce in Western and non-western cooking - they reached out to previous collaborator and production company HeeHaw to produce taste test content for four key regions; UK, DE, and NL.

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Food, ProductHikaru Funnell
Case Study: ManiLife - Almond Butter

With their core range of single-estate peanuts being used for their popular peanut butters, ManiLife responded to popular demands by their own Almond Butter, using carefully sourced Almonds from Portugal.a

Looking to the UK launch in a couple of months, the marketing team reached out to me. The brief was to capture product photography packshots, and food photography pairings of the product with a dish - along with a collection of kitchen style packshots. The product would launch as a smooth and crunchy variety, coming in glass jars and larger serving-size tubs for use in cooking.

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Food, ProductHikaru Funnell
Food Photography Project: Cinema Popcorn

As a food photographer, I have a love for all things food and content - giving me lots of great opportunities to creatively brainstorm on clients’ food photography briefs, and of course, shoot them too.

A big part of applying a creative treatment to a food photography brief, is in immersing yourself in content, both digitally, and online - as well as knowing the best time to set aside an idea, that may be visually strong - but not the right fit for their specific brief.

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FoodHikaru Funnell
Case Study: Lee Kum Kee - Tabletop

Lee Kum Kee (LKK) are a Hong Kong based food brand that specialise in producing their range of iconic Chinese & Asian sauces.

Established over 130 years ago, LKK are the original inventors of Oyster Sauce, created by Mr. Lee Kum. In 2023 - their UK range now broadened to over 60 sauces, and worldwide, they have over 1,000 lines.

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Food, ProductHikaru Funnell
Food Photography Project: Keep Fed

As I’m sure it is no surprise to anyone, but for me as a food photographer, a big part of my work is my passion for food, food photography and moreso, cooking.

Continuing from the many supper clubs my partner and I have hosted from our home, and our joint love for cooking - we decided to start capturing a slow content series of food recipe videos and food photography.

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FoodHikaru Funnell
Case Study: ManiLife x Joe & Seph's

Existing client, ManiLife are a well-known B Corp brand that produces amazing peanut butter using single-estate peanuts from a family farm in Argentina. Collaborative at-heart and looking to expand their offering, they teamed up with the equally well known popcorn brand, Joe & Seph’s.

The brand collaboration saw two new products shortly being released; a Salted Caramel peanut butter using Joe & Seph’s Salted Caramel Sauce, and Joe & Seph’s Popcorn, using ManiLife’s Deep Roast peanut butter.

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Food, ProductHikaru Funnell
Case Study: TRIBE - Choc Orange

TRIBE are an independent performance nutrition brand. They specialise in creating a range of high-quality vegan and natural snacks for athletes and people on the go.

Building on the success of previous food photography shoots over the past 6 years, the team reached out to me to capture fun and vibrant food photography content of their soon-to-be-released, limited edition Choc Orange Flapjack, in partnership with National Parks UK.

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Food, ProductHikaru Funnell
Product Photography Project: Christmas Board Games

As a product photographer, I have a real passion for great products - both new and more traditional.

For me, other than all of the delicious food, a traditional part of Christmas in our home is board games and setting around playing.⁠

After a big Christmas dinner, and with the burden of my indulgent decisions setting in, there is something nostalgic about dusting off the board game boxes, and diving into a board game.⁠

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FoodHikaru Funnell
Case Study: ManiLife

Based in London, ManiLife are a popular peanut butter producer, that was started by founder Stu - with his love for Argentina, and all of the ways that PB can be used in cooking.

Moving on from 2014 and Stu moving to Argentina, and shipping a ton of peanuts back to the UK and his bedroom - the brand has grown from strength to strength - first being taken on by Gusto in 2017 boxes, needing 9,000 mini pots, to Waitrose taking them on in 2020.

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Case Study: Lee Kum Kee

Stocked in pantries and holding their place on dining tables worldwide, Lee Kum Kee (LKK) are a Hong Kong based food brand that specialise in producing their range of iconic Chinese & Asian sauces.

With a 130-year strong standing, LKK are the original creators of the umami-rich Oyster Sauce, created by Mr. Lee Kum; with their range now broadened to over a range of over 60 sauces.

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Food, ProductHikaru Funnell
Case Study: TRIBE

Based in Borough, TRIBE are a performance nutrition brand that produce products that use high-quality natural ingredients. After a massive crowdfunding campaign, and backed by their active community of dedicated followers, TRIBE have rapidly expanded their range - additionally offering new ranges of indulgent protein bars and muesli blends that are 100% vegan.

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Food, ProductHikaru Funnell
Case Study: Doisy & Dam

Doisy & Dam is a London-based brand that produces delicious chocolate that is both fun and ethical.

Their brand is built on making a difference by creating chocolate that is free of e-numbers, completely vegan, and palm-oil free; actively pushing back on unsustainable farming practices and leading causes of deforestation. They are also one of a few companies to be B-Corp for their efforts in being a company that actively balances efficacy with profits.

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Product, FoodHikaru Funnell
Case Study: VITHIT

Based in Dublin, Ireland - VITHIT is a health-focused drinks company, with each bottle or can containing 100% of your RDA of 8 vitamins, plus a blend of health-giving teas and herbs for an overall wellbeing boost. Having seen a massive uptick since launching and continued rise in popularity in 2020, their drinks are now available in 14 counties and counting.

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Case Study: TRIBE - Muesli

With an ever-popular range of protein-rich, vegan bars and their newly developed muesli range with one Great Taste Star - TRIBE were in the process of re-designing their muesli packaging for better shelf impact in stores.

Having been happy with our previous shoots over nearly 6-years, the co-founder reached out to me to develop and capture a fresh series fun and vibrant product photography - that builds on top of our already laid content foundations.

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