Case Study: Lee Kum Kee - Tabletop

Lee Kum Kee (LKK) are a Hong Kong based food brand that specialise in producing their range of iconic Chinese & Asian sauces.

Established over 130 years ago, LKK are the original inventors of Oyster Sauce, created by Mr. Lee Kum. In 2023 - their UK range now broadened to over 60 sauces, and worldwide, they have over 1,000 lines.

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Food, ProductHikaru Funnell
Case Study: Spot The Wing

Spot The Wing are a newly opened fast food restaurant in Harlesden, North West London. They specialise in Buffalo-style wings, with a wide offering of menu items, and a range of seven sauces to select for every wing or chicken base, with a selections of sides and desserts also being available.

They reached out to me when looking for a food photographer to capture menu food photography of their core sellers on their menu, including wings, fried chicken, and sides.

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Food Photography Project: Keep Fed

As I’m sure it is no surprise to anyone, but for me as a food photographer, a big part of my work is my passion for food, food photography and moreso, cooking.

Continuing from the many supper clubs my partner and I have hosted from our home, and our joint love for cooking - we decided to start capturing a slow content series of food recipe videos and food photography.

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FoodHikaru Funnell
Case Study: ManiLife x Joe & Seph's

Existing client, ManiLife are a well-known B Corp brand that produces amazing peanut butter using single-estate peanuts from a family farm in Argentina. Collaborative at-heart and looking to expand their offering, they teamed up with the equally well known popcorn brand, Joe & Seph’s.

The brand collaboration saw two new products shortly being released; a Salted Caramel peanut butter using Joe & Seph’s Salted Caramel Sauce, and Joe & Seph’s Popcorn, using ManiLife’s Deep Roast peanut butter.

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Food, ProductHikaru Funnell
Case Study: Lee Kum Kee Summer BBQ

Previous client Lee Kum Kee are a well-known brand that is popular with households and chefs alike. Having been operating for over 130-years, they are best known as the original creators of Oyster Sauce. Founded in Hong Kong and operating across Asia, Europe, the UK and the US - they have an ever-growing regional product range.

Just after wrapping a December food photography project, the team contacted me about a January BBQ shoot between myself and food stylist, Jennifer Joyce.

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Case Study: Tomo Pizzeria

Only a stone’s throw from the North London neighborhood of Crouch End, is family-owned restaurant, Tomo Pizzeria.

Owned and run by husband and wife team Ewa and Adam, Tomo is a traditional neighborhood Italian restaurant that has been operating for 16 years. With a large focus on their passion for Italian food, and Chef Adam’s love of true sourdough pizza with bubbly crusts, they’re a staple within the local area.

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Case Study: TRIBE - Choc Orange

TRIBE are an independent performance nutrition brand. They specialise in creating a range of high-quality vegan and natural snacks for athletes and people on the go.

Building on the success of previous food photography shoots over the past 6 years, the team reached out to me to capture fun and vibrant food photography content of their soon-to-be-released, limited edition Choc Orange Flapjack, in partnership with National Parks UK.

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Food, ProductHikaru Funnell
Product Photography Project: Christmas Board Games

As a product photographer, I have a real passion for great products - both new and more traditional.

For me, other than all of the delicious food, a traditional part of Christmas in our home is board games and setting around playing.⁠

After a big Christmas dinner, and with the burden of my indulgent decisions setting in, there is something nostalgic about dusting off the board game boxes, and diving into a board game.⁠

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FoodHikaru Funnell
Case Study: Lee Kum Kee - Content Archive

Lee Kum Kee are a long-term client of mine, having worked on lots of food photography shoots and video productions with agencies over the years. The brand is a popular household name, best known for being the creator of Oyster Sauce, and their wide range of sauces; from soy to XO Sauce, glazes and more.

Their brand team reached out to me as they wanted a complete refresh of their in-house content library - ranging from food photography to recipe and product recipe pairings.

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Case Study: ManiLife

Based in London, ManiLife are a popular peanut butter producer, that was started by founder Stu - with his love for Argentina, and all of the ways that PB can be used in cooking.

Moving on from 2014 and Stu moving to Argentina, and shipping a ton of peanuts back to the UK and his bedroom - the brand has grown from strength to strength - first being taken on by Gusto in 2017 boxes, needing 9,000 mini pots, to Waitrose taking them on in 2020.

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Case Study: Lee Kum Kee

Stocked in pantries and holding their place on dining tables worldwide, Lee Kum Kee (LKK) are a Hong Kong based food brand that specialise in producing their range of iconic Chinese & Asian sauces.

With a 130-year strong standing, LKK are the original creators of the umami-rich Oyster Sauce, created by Mr. Lee Kum; with their range now broadened to over a range of over 60 sauces.

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Case Study: Din Tai Fung

Din Tai Fung are a well-known restaurant group - originating from Taiwan, and over the past 60-years, have opened flagship locations in over 10 other countries.

At the heart of their menu, are their world-famous Xiao Long Bao - which are made all-day in their iconic glass-fronted open kitchens. Each Bao features a minimum of 18 exquisite folds and are filled with juicy minced pork, before being cooked and presented in bamboo steamer baskets.

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Case Study: Meat & Wine Co.

Located in the heart of Mayfair, London - the Meat & Wine Co. has aptly opened its doors to the meat and wine lovers of the city.

Originally from Australia, and now one of 10 plus other restaurants in the Meat & Wine Co. worldwide group - the restaurant ethos is based around the owner’s African heritage - to create a standout dining experience with a moody, yet contemporary décor,

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Case Study: TRIBE

Based in Borough, TRIBE are a performance nutrition brand that produce products that use high-quality natural ingredients. After a massive crowdfunding campaign, and backed by their active community of dedicated followers, TRIBE have rapidly expanded their range - additionally offering new ranges of indulgent protein bars and muesli blends that are 100% vegan.

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Blog: 5 Steps For Beginner Food Photographers

As a food photographer - I’m passionate about all things food, and telling stories through my photography. You can use these tips to kick-start your food photography journey.

Food photography is a creative way to share delicious recipes, promote restaurants, and showcase food-based products to the world. Using the right starter tools, lighting, and composition techniques, you can capture great food photography – even with a 10-year old camera! Learn how to become a food photographer in this quick guide for beginners.

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Case Study: Lee Kum Kee - Ken Hom

Ken Hom is better known as the man know taught the British how to cook Asian food in the 1980’s. For me, I first saw him on the BBC’s Saturday Kitchen with my dad - also a chef and big-time advocate of Ken Hom bringing the flat-bottomed wok to the UK, opening up Asian cookery for much of the nation.

Celebrating 37-years of his wok, and being one longest best-selling branded cookware - the parent company DKB Brands and client Lee Kum Kee partnered to produce a series of step-by step recipe videos.

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