Case Study: Gin Palace

Brief.

Established in the early 1900’s, The Strand Palace Hotel is aptly set onto the iconic Strand of London’s famous West End and Covent Garden.

With a high occupancy rate, and over 700 rooms in the hotel, the space contains multiple bars and restaurants - including the Gin Palace bar, at the entrance to the hotel.

Building on the success of our previous shoots, and wanting restaurant photography that would showcase their seasonal drinks through a series of stylised content.

Approach.

Working with their Marketing Manager, I was briefed in and worked with them to develop it further - taking into account guidelines, the canvas sizes for each use, and a shot list - which guided creative decision-making, and equipment selection to bring.

Shooting from this, I captured restaurant photography on-location at the Gin Palace over a 1/2 day booking - mixing in more concentrated, yet feathered studio lighting and capturing the drinks on a selection of my rollable backgrounds - using the hotel’s props to add cohesion to the scenes.

Already in use on their UK website, and digital touchpoints - it’s been great to see the content go live and I’m looking forward to teaming up with them again.