Case Study: Kokodoo - Korean Fried Chicken

Brief.

Launched in 2016, Kokodoo is a family-owned business, founded by Mary Yoon - using her 20 years of experience in East Asian cuisine, and knowledge as a Le Cordon Bleu chef.

Starting out as a food truck that would travel around London, they built a strong reputation and became registered to trade at key World Heritage Site at the Tower of London, and Hampton Court Palace, before expanding into corporate contracts for Goldman Sachs, UBS and Amazon HQ in London.

Kokodoo now franchnese their brand and already has locations in Swansea, Shoreditch, Camberwell and Bristol. They're a big hit on ordering platforms such as UberEats, where they attained ‘Top-Eats’ recognition as trusted food brand.

The team reached out to me as they were launching new items to their menu and needed menu food photography of them. It was important to them that the new photography matched the look and feel of their existing imagery from a previous supplier.

The content would be used on Deliveroo, JustEat and Uber Eats.

Approach.

We kicked the project off with a quick call. This gave me an opportunity to learn about Kokodoo, and what they needed from their menu food photography session.

As consistency to their previous food photography was important, I studied their existing imagery and paired backgrounds that would seamlessly match our new food photography.

I suggested a list of props for the client to source for the menu items, and they also had a collection from a previous session.

During our 1 day (8-hour) menu food photography session, I started by matching the studio lighting to their previous imagery with my vinyl backgrounds to keep the brand consistent. We then worked through the menu items with Chef Mary Yoon, and gave ourselves ample time to style each of the menu items to perfection; finishing with a new hero banner image that featured a collection of their most popular items.

The edited food photography content was delivered within 72-hours and the team were really pleased with the results, and left me 5-star review - “We had a great shoot with Hikaru - easy to work with, attentive, and the photos were fantastic. Very pleased with how everything turned out!”