JustEat Food Photography Guidelines.
JustEat allows restaurants to take their own food photography of menu, providing that they closely follow their food photography guidelines.
JustEat Image Types.
There are two key image types that JustEat require. They are:
Single Items:
These images are food photos of your individual menu items. These single item images should only have one dish visible in the middle of the frame and be shot from an angle that shows all of the individual components of the dish.
Bundles.
A bundle image is the piece of content that goes at the top of your JustEat restaurant listing and is also your key piece of content that displays when a potential customer finds you in the app search function. The bundle image is a food photography scene that should clearly show a combination of dishes that best express what you do as a restaurant.
JustEat Single Item Guidelines:
All menu item images should have one dish in the centre of the photo that clearly shows the ingredients in that particular menu item.
JustEat Bundle Image Guidelines:
It is recommended that all hero images have at least 5 different dishes. This helps show the customer the variety of dishes that you have on your menu
Make sure that your dishes are always taking up the majority of the shot, leaving just a small margin at the top, bottom and sides of the frame
Photography Tips & Tricks:
Add some colour: Choose a clear, clean and complimentary background that will male your food pop - encouraging potential customers to click onto it.
Centre placement: Make sure your dish is in the centre of the frame to fully showcase the whole plate of food* (*images that don’t fit the frame may be rejected by JustEat).
Use complementary light: If not working with a photographer, try to avoid dark shadows and unfalttering light by taking food photos of the dish next to a window for more even lighting.
Dish layout & scene placement: Does the general layout and look of the scene feel aesthetically pleasing?
Don’t add to many items and overcrowd your hero image: The hero image will be the first image that the potential customer will see on the search screen, and on your business’ ordering space. Avoid overcrowding your hero image as this may look messy and put off customers from exploring your listing further.
Place focus on the food: Your food photography should not contain any faces, hands, watermarks, text or raw ingredients within your scene. Ingredients are only permitted if they are not prominent and clearly not part of the final dish.
Don’t use supply JustEat with overly photoshopped images or collages.
General JustEat Image Guidelines:
Aspect Ratio:
An image's size and shape should meet the requirements below so that the image quality does not change on different devices.
Landscape: All food photography to be shot as landscape orientation
Single Items: 3:2 ratio & at least 1200 x 800 pixels - allowing space within the image for a 1:1 crop with the whole dish visible.
Bundle Images: 16:9 ratio & at least 1920 x 1080 pixels
Specifications:
Your menu images need to be in the following format -
Images that are sent to JustEat can only be a JPEG or PNG file.
Images uploaded to JustEat need to be labelled with the correct dish names to assist them in quickly uploading them.
Ensure the whole dish is in the frame
The shot needs to be in focus, without visible grain
Rights/ Legal Ownership:
You must have the correct image rights to upload any imagery to JustEat. They do not accept any form of stock imagery found on search engines or any other websites.
Sound like a lot to learn? Hiring a professional food photographer is stress-free and easy way of standing out and getting ahead of your competitors on JustEat. See more below:
Hiring a Professional Food Photographer.
A professional food photographer takes the stress out of trying to do it yourself, and can help boost your takeaway sales on menu ordering apps such as JustEat, Deliveroo & Uber Eats.
By hiring a food photographer, you’re able to get noticed by new customers. You can directly communicate the quality of your menu and what your food looks like - building confidence in your restaurant to and helping to boost your sales on online food ordering apps.
Benefits of a hiring a professional food photographer:
Save Time.
Hiring a professional food photographer to shoot your restaurant menu for JustEeat will save you time as they are already familiar with the JustEat photography guidelines.
During the booking process, they will advise you of the quantity of menu items that can be photographed, and suggest suitable backgrounds, angles and aesthetic elements to match your brand.
Showcase Your Menu.
Give new and returning customers a taste of what you offer with mouthwatering JustEat food photography of your menu.
Restaurant food photography of your menu will consistently communicate your brand and kitchen values to your customers - giving you the best possible chance to reach new customers in a busy marketplace.
Get Noticed.
To set yourself apart from your competition in a sea of other businesses - you can stand out with JustEat food photography of your restaurant’s menu.
Instead of using generic imagery that customers can see a mile away, we can work together to produce a unique collection of restaurant menu food photography that is true to your brand.
Increase Orders
Sales Boost: On average, restaurants with food photography on their menu see a 24% boost in sales*
73% of People say that they want to see food photography of their food before ordering**
* Based on statistics from Deliveroo ** JustEat market research 2016.