Uber Eats Food Photography Guidelines.
Online food ordering platform Uber Eats allows restaurants to take their own food photography of their restaurant’s menu. This is provided that the restaurant closely follow their food photography guidelines.
Uber Eats Image Types.
There are two image types that Uber Eats require on your profile. They are:
Menu Item:
Menu items images are indivdual photos of each dish that you offer to customers. The food photographs should only contain one dish, and it is required to be placed in the middle of the frame. It is also advised that it is shot from an angle that shows all of the individual components of the dish.
Profile Photo.
Your Profile Photo is the first piece of content potential customers see when searching on Uber Eats and is the first impression that your business makes. The Profile Photo is a food photography scene that should clearly show a combination of your best selling dishes, and/or contain menu items that best communicate what you do as a restaurant.
Menu Item Guidelines:
All menu item images are required to have one dish in the centre of the photo that clearly shows the ingredients in that particular menu item.
Profile Photo Guidelines:
It is recommended that all Profile Photos have at least 5 different menu items. This helps show the customer the variety of dishes that you have on your menu
Make sure that your dishes are always taking up the majority of the shot, leaving just a small margin at the top, bottom and sides of the frame
Photography Tips & Tricks:
Add some colour: Choose a clear, clean and complimentary background that will male your food pop - encouraging potential customers to click onto it.
Centre placement: Make sure your dish is in the centre of the frame to fully showcase the whole plate of food* (*images that don’t fit the frame may be rejected by Uber Eats).
Use complementary light: If not working with a photographer, try to avoid dark shadows and unfalttering light by taking food photos of the dish next to a window for more even lighting.
Dish layout & scene placement: Does the general layout and look of the scene feel aesthetically pleasing?
Don’t add to many items and overcrowd your hero image: The hero image will be the first image that the potential customer will see on the search screen, and on your business’ ordering space. Avoid overcrowding your hero image as this may look messy and put off customers from exploring your listing further.
Place focus on the food: Your food photography should not contain any faces, hands, watermarks, text or raw ingredients within your scene. Ingredients are only permitted if they are not prominent and clearly not part of the final dish.
Don’t use supply Uber Eats with overly photoshopped images or collages.
General Uber Eats Image Guidelines:
Aspect Ratio:
An image's size and shape should meet the requirements below so that the image quality does not change on different devices.
Landscape: All food photography to be shot as landscape orientation
Menu Items: 5:4 and 6:4 & at least 1200 x 800 pixels - allowing space within the image for a 1:1 crop with the whole dish visible.
Profile Photo: 16:9 ratio & at least 1920 x 1080 pixels
Rights/ Legal Ownership:
You must have the correct image rights to upload any imagery to Uber Eats. They do not accept any form of stock imagery found on search engines or any other websites.
By uploading photos, you (1) represent and warrant that you have usage rights and don’t violate any 3rd party rights; (2) sub-license the right to such photos to Uber, including the right to modify photos without permission; and (3) release Uber from liability relating to such photos.
Specifications:
Your menu images need to be in the following format -
Images that are sent to Uber Eats can only be a JPEG, PNG or GIF file types.
Ensure the whole dish is in the frame
Uber Eats Image Requirements:
Images Must:
Accurately represent each menu item found on your Uber Eats menu.
Be placed in the centre of the frame: Make sure your dish is in the centre of the frame to fully showcase the whole plate of food* (*images that don’t fit the frame may be rejected by Uber Eats).
Use complementary light: If not working with a photographer, try to avoid dark shadows and unflattering light by taking food photos of the dish next to a window for use of natural light.
Dish layout & scene placement: Make sure the general layout and look of each menu item looks edible.
Images Can Not:
Each Menu Item image must only contain one single menu item per photo (i.e a menu photo for a burger should only show the burger and what is included, not burger and a curry).
Show any depictions of people, excluding the use of hands.
Each menu item must be in focus and with no visible grain.
Be dark, have strong shadows or not clearly show the menu item.
Must not contain logos, or watermarks (unless on standard brand packaging, i.e containers or wraps)
Sound like a lot to learn? Hiring a professional food photographer is stress-free and easy way of standing out and getting ahead of your competitors on Uber Eats. See more below:
Hiring a Professional Food Photographer.
A professional food photographer takes the stress out of trying to do it yourself, and can help boost your takeaway sales on menu ordering apps such as Uber Eats, Deliveroo & JustEat.
By hiring a food photographer, you’re able to get noticed by new customers. You can directly communicate the quality of your menu and what your food looks like - building confidence in your restaurant to and helping to boost your sales on online food ordering apps.
Benefits of a hiring a professional food photographer:
Save Time.
Hiring a professional food photographer to shoot your restaurant menu for Uber Eats will save you time as they are already familiar with the Uber Eats photography guidelines.
During the booking process, they will advise you of the quantity of menu items that can be photographed, and suggest suitable backgrounds, angles and aesthetic elements to match your brand.
Showcase Your Menu.
Give new and returning customers a taste of what you offer with mouthwatering Uber Eats food photography of your menu.
Restaurant food photography of your menu will consistently communicate your brand and kitchen values to your customers - giving you the best possible chance to reach new customers in a busy marketplace.
Get Noticed.
To set yourself apart from your competition in a sea of other businesses - you can stand out with Uber Eats food photography of your restaurant’s menu.
Instead of using generic imagery that customers can see a mile away, we can work together to produce a unique collection of restaurant menu food photography that is true to your brand.
Increase Orders
Sales Boost: On average, restaurants with food photography on their menu see a 24% boost in sales*
73% of People say that they want to see food photography of their food before ordering**
* Based on statistics from Deliveroo ** JustEat market research 2016.