Case Study: VITHIT Seasonal

Brief.

I was approached by my the team at VITHIT - a Dublin-based health focussed brand, spanning drinks and supplements..

Building on the success of our previous commercial photography shoots in over the past three years - the team reached back out to me to produce then capture seasonal content of their entire range, to use used over the next 12-months of social marketing to their global market.

Reflecting back to what worked on our previous shoots together - I was given the autonomy to produce and develop my own product photography brief that contained seasonal concepts, ranging from Spring to the pre-Christmas Black Friday sales.

Approach.

To be captured over three days, my creative approach was to split their content into 8-core seasonal campaigns - with combinations of solo heroes and different mixes of products - giving breadth to the content.

As part of the client’s deliverables, we put aside two pre-production days for custom set production and building; including 16 different bespoke backgrounds, roughly 50 props, sand, coolers, turf and more - all to produce unique feeling product photography that remains fun, yet on-brand to VITHIT.

With the busy shoot going smoothly, and the retouching finished - it’s been great to see their seasonal product photography content go live, and it was loads of fun to capture this.