Case Study: Longhorn Burgers

Brief.

Longhorn Burgers is a sub-brand under the Orbit Ltd brand, owned and operated by 3 co-founders. With their menu for Longhorn completed, they contacted me with a brief to capture menu food photography of their American style burger menu.

The menu had popular items like cheeseburgers, loaded mac burgers, spicy chicken burgers, loaded fries, classic sides and dips.

Their menu food photography was to be used across multiple kitchen sites across London, and used on Deliveroo, Uber Eats and JustEat.

Approach.

I started off with a quick call with the team, and based on that I shared a food photography package for a 1/2 day session that covered capturing 20 individual menu items, and a hero banner image to display a collection of their most popular items.

Based on mood-board I worked on with the client to match the look and feel of the brand from their mood board examples. I selected a series of vinyl photography backgrounds from my collection. These included dark, rough tones and zinc metal effects to bring out the colour of the burgers.

During the session, I captured the burgers from a lower hero angle to create height in the burgers layers, and to showcase the ingredients. To make the menu items look their best, I gave the team some styling suggestions on how to best present the burgers, and do the layering.

The edited food photography content was delivered within 72-hours and the team were pleased with the results.