Case Study: Nina & Dean - Menu

Brief.

Nina & Dean Coffee is a coffee shop based in the East London neighbourhood of Canary Wharf. Having recently opened within the Sierra Quebec Bravo building of the commercial district, they offer artisan coffee, smoothies, pasteries and more.

Wanting to boost sales via online ordering platforms Deliveroo and Uber Eats, the co-owners reached out to me, wanting menu food photography of their offering.

Approach.

We had a quick intro briefing call, and I put together a package for a 1/2 food photography session covering 25 menu items and a hero banner image for their profile page - as the first pieces of content a potential customer would see.

After collaborating on a small mood board, we took inspiration from Korean coffee shop culture, and I selected textured neutral vinyl backgrounds to complement their clean aesthetic and blue branding.

During the session I offered food photography styling tips to get the very best out of their menu.

Our food photography session went very smoothly and the hey owners were so pleased with their edited food photography that I was booked in for a second food photography session the following month.