Case Study: Sanjugo Deliveroo

Brief.

Sanjugo are a popular Japanese restaurant group in London, known for its fresh sushi, flavourful donburi bowls, crispy tempura, and vibrant small plates.

As a new client, they brought me in to create a full suite of food photography for Deliveroo and other online ordering platforms.

The visual direction was to keep everything neutral, light, and bright - allowing the rich colours and freshness of the food to take centre stage in a clean, modern style.

Approach.

With a high-volume shoot planned across a wide selection of dishes, I brought in two of Sanjugo’s senior team to assist their kitchen crew to maintain a fast-paced, efficient workflow throughout the day.

Drawing on my experience producing food photography shoots for restaurants and delivery brands, I created a setup that balanced speed and consistency with creative quality; using soft studio lighting on a neutral textured background to bring out colour, texture, and freshness - perfect for showcasing glistening sashimi, bright vegetables, and crisp tempura.

The result was a clean, high-impact gallery of images that gave Sanjugo a strong and unified visual identity across their online platforms.