Case Study: COYA Mayfair - Iftar

Brief.

COYA Mayfair is a high-end Peruvian restaurant located in one of London’s most prestigious neighbourhoods - just across from Green Park. Known for bold Latin American flavours served in a luxury setting, COYA pairs immersive design with refined hospitality.

As a new client, they brought me in as a lifestyle food photographer to capture their limited-edition Iftar menu. The goal was to create elegant, inviting imagery of their curated starters, mains, and honeyed dessert, for use across digital marketing and PR.

Approach.

I pitched a ½-day lifestyle food photography session to capture the richness and elegance of COYA’s Iftar menu - starting with a fixed selection of starters, followed by signature mains and a syrup-glazed honeyed dessert to finish. I worked closely with the kitchen team to ensure each dish was presented at its best, styled to reflect COYA’s elevated aesthetic.

As a lifestyle food photographer, I used subtle interaction, hands reaching, shared moments, and softly styled settings to add warmth and authenticity that ties into COYA’s elevated aesthetic. Lighting was kept soft and controlled with directional studio lighting to enhance the aesthetic while maintaining a clean, refined look.

The final gallery delivered a polished set of lifestyle food photography assets for use across digital campaigns, social media, and editorial features.