Case Study: Lazy's Burgers

Brief.

Lazy’s Burgers are a London-based burger joint known for its playful branding and indulgent menu of smash burgers, fried chicken, and tacos.

They brought me on as their food photographer to capture fresh imagery of key menu items for social media and in-venue marketing.

The goal was to create high-impact food photography that reflected their energetic, street-inspired aesthetic and imagery bold enough to stop the scroll, but versatile enough for use across multiple platforms and formats.

Approach.

After a quick call with the team to learn about their space and goals, I put together a lifestyle food photography package for a half-day session, covering 20 menu items and 5 different lifestyle dish groupings and reporage imagery of them producing their burgers.

The shoot took place on-site outside of trade hours, using studio lighting and a curated selection of backgrounds tailored to their rebrand and reference imagery.

We focused on variety, shooting tight, juicy close-ups and wider table scenes - to give them flexibility across social content. Directional lighting brought out rich textures and ensured the food looked fresh, indulgent, and on-brand.

The final images gave Lazy’s a strong, scroll-stopping set of visuals to promote their menu both online and in-venue.