Takeaway Menu Photography for Deliveroo, Uber Eats & JustEat.
Professional food photography can help boost your takeaway sales on menu ordering apps such as Deliveroo, UberEats & JustEat.
When new and returning customers are browsing for food on online ordering platforms - they start by eating with their eyes. A well-presented restaurant that uses professional restaurant photography can directly communicate not only the quality of their menu, but also what the food they’re ordering will look like - helping to boost your sales on ordering apps such as Deliveroo, Uber Eats and JustEat.
Benefits of a professional menu photography session.
Get Noticed.
To set yourself apart from your competition in a sea of other businesses - you can stand out with Deliveroo food photography of your restaurant’s menu.
Instead of using generic imagery that customers can see a mile away, we can work together to produce a unique collection of restaurant menu food photography that is true to your brand.
Showcase Your Menu.
Give new and returning customers a taste of what you offer with mouthwatering Deliveroo food photography of your menu.
Restaurant food photography of your menu will consistently communicate your brand and kitchen values to your customers - giving you the best possible chance to reach new customers in a busy marketplace.
Increase Orders
Sales Boost: On average, restaurants with food photography on their menu see a 24% boost in sales*
73% of People say that they want to see food photography of their food before ordering**
* Based on statistics from Deliveroo ** JustEat market research 2016.
Images Captured on Your Session.
Image Types Captured On Your Photography Session.
Single Menu Dishes:
During the food photography session, we can capture between 20 to 80 menu items* - depending on the amount of time you have booked for the session.
Most dishes are captured at a 45 degree angle to show all of the contents of the dish. For burgers and sandwiches, we can shoot these at a lower angle to display all of the layers, and for flat menu items like pizzas, we can shoot these from above as a flat lay.
Hero Banner Shot:
Deliveroo, JustEat & UberEats require a Hero Banner shot. This is the first thing a potential customer will see when browsing through the restaurant search results on the app. This is also seen at the top of your business listing when a customer is browsing your menu.
Once we have captured all of the single menu dishes, we will end your session shooting a hero banner shot. Here we can bring in a selection of your most popular main and side menu items to be organised aesthetically and to best represent your business.
What is included in your booking?
1: Consultation.
We start with a quick phone call to learn about your business and your brief. Here I will look at your takeaway menu and suggest the session length for your food photography shoot.
For the majority of businesses, a 1/2 day (4-hour) booking is enough time to set up and shoot your online ordering menu.
I typically suggest that we shoot your menu photography on your quietest trading day of the week to put less strain on the kitchen team.
Based on your brand guidelines, or mood board imagery, your menu food photography will be captured to your restaurant style*.
* Using contextual restaurant elements in your dining space, or via a collection of vinyl backgrounds for you to select from.
2: Menu Photography Session.
On your shoot date for your restaurant photography session, I will start by setting up my equipment for 10-15 minutes.
At this point, we can look through the backgrounds that I have hand-picked for your and put aside the ones we would like to use for your session.
Single Menu Dishes: During the menu photography session, we can capture between 20 to 80 menu items* - depending on the amount of time you have booked for the session.
Hero Banner Shot: Once the single dishes have been shot, we will end on shooting your hero shot - showing a selection of menu items that I will orgnaise aesthetically and to best represent what your business does best.
3: Image Editing & Optimisation.
Your takeaway food photography is then colour-corrected (graded) and lightly retouched (removing obvious small marks and blemishes)
All menu images are optimized for your delivery platform* - i.e Deliveroo, UberEats, JustEat or your own online ordering app guidelines.
* File size, aspect ratio, total dimensions and other relevant guidelines for the ordering platform.
4: Content Delivery.
Your menu food photography will be delivered within 72 hours of the session via my secure online client portal, with the option to download the full-sized files, or smaller web-ready sizes.
* Based on booking length and your kitchen teams speed. I suggest 5 to 10 minutes for each item for the kitchen team to restyle as needed
** Also included in bookings is a professional photography flash, travel (in TFL zones 1-3 and your image usage.
Takeaway Food
Photography Portfolio.
Frequently Asked Questions.
-
For the majority of businesses, a 1/2 day (4-hour) booking is enough time to set up and shoot your menu photography.
This of course varies based on the quantity of items you need capturing.
-
We can capture 20 to 40* menu dishes in a half-day (4-hour) menu photography booking.
We can capture 40 to 80** menu dishes in a full-day (8-hour) booking, w
We will also capture at least 1 hero banner shot during your session.
* 20 items if taking 10 minutes each (recommended for best results) or 40 if shooting one every 5 minutes.
** 40 items if taking 10 minutes each (recommended for best results) or 80 if shooting one every 5 minutes.
-
1 - Upon arriving to your restaurant, I will take 10 to 15 minutes setting up my photography equipment.
2 - This includes portable studio lighting that are battery powered, a camera, and a tethered laptop to instantly show the imagery on a larger screen to sign off as we go.
3 - I suggest that we shoot you menu items first as this will take up the largest amount of our session time.
4 - We will end your session by shooting a hero banner shot. Here we can bring in a selection of your most popular main and side menu items to be organised aesthetically and to best represent your business.
-
Your shoot should take place at your restaurant premises.
I typically suggest that we shoot your menu photography on your quietest trading day of the week to put less strain on the kitchen team and to be less disruptive to customers if you also have a dining space.
-
As part of your menu photography booking, I provide my own portable studio lighting - to provide consistent and high-quality results. These are battery-powered, so there is no need to be near any wall plugs or trailing cables.
-
I would recommend that all of the prep is done for the dishes, but that dishes are made fresh - to give the best possible result to our menu photography.
For a smooth workflow during our session, we should work chronologically through the menu; starting at starters/sides and salads. to main menu options, then finishing on desserts and up-sell options.
-
To book me in and to secure your shoot date(s) - I take an industry-standard, non-refundable 50% booking fee.
The remaining 50% balance from your shoot is due 30 calender days from the last day of shooting as part of our project.
This information is further outlined in the booking process, quotes, invoices and on my Terms & Conditions page.
-
I have a collection of over 50 rollable vinyl backgrounds to choose from. These are sized at 60 x 90 cm, which are perfect for individual menu items.
Once your booking is placed, I will hand pick a selection of backgrounds for our shoot; on the session we can then pick out the ones to use for your menu photography.
-
If your restaurant offers dining in to customers, a great way of adding personality to your menu photography through the context of your space.
We will discuss this in our initial call and I will still bring a selection of vinyl backgrounds as backup options.
-
Yes. Depending on the online delivery platform they will be used on, I will format them to meet the technical requirements of each platform.
I will take care of this for you, but click below if you would like to understand more about Deliveroo food photography guidelines.
-
Once your shoot has wrapped and your menu photography imagery has been edited, they will be delivered to you via email - linking to a secure online gallery for easy downloading.
Depending on the online delivery platform they will be used on, I will format them to meet the technical requirements of that platform.
-
As standard, I guarantee delivery of your edited content to you within 72-hours* of your shoot ending.
Please let me know in the briefing phase if you do need your content sooner and we can look to make arrangements to accommodate this.
*during trading days on Monday to Friday, excl. UK public holidays.
-
I accept payments via my online booking platform; authenticated via Stripe or PayPal. Payments on the platform can be taken by all major cards and institutions.
You may also pay via a BACs transfer, or BIC/SWIFT. If paying via a BACs transfer - please use your booking reference number and let me know if you are using this method so that it can be checked off.