Brief.

Based in Dublin, Ireland - VITHIT is a health-focused drinks company, with each drink containing 100% of your RDA of 8 vitamins, plus a blend of health-giving teas and herbs for an overall wellbeing boost. Having seen a massive uptick since launching and continued rise in popularity in 2020, their drinks are now available in 14 counties and counting.

With a rapidly growing brand and a new range of sparkling cans, I was approached by their team to work with them on an on-going basis to capture contextually-led commercial photography of their drinks in ‘real feeling’ lifestyle scenes for use on their website, targeted ads, and for their large social following of over 110k.

Approach.

Having previously used digital composites as part of their visual identity, I started by creating a collection of concepts and mood boards to explore and develop their identity, whilst staying true to their brand’s values.

I produced a concept that would explore the natural flavours of their sparkling range through commercial photography that was captured within lifestyle scenes - shot across complementary recipes, flat lays of paired ingredients and homely lifestyle scenes.

Using an extensive selection of props, bespoke backgrounds, and recipe development - all concepts for our photography session were made to be future proof and to allow us to expand on this on a seasonal basis, as well as for potential future product launches.