Hikaru Funnell Photography

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Case Study: The Organic Pharmacy

Brief.

London based company, The Organic Pharmacy are a long-established cosmetics company, they specialise in producing products that fuse their herbal, homeopathic and cosmetic knowledge to create high-performance beauty products.

As a commercial photographer, I was briefed to produce content of their products on a monthly basis - with a focus on their Instagram feed & stories; additional content was to also be captured for their newsletters and for website banners.

Approach.

Working from each month’s seasonal campaign brief, I started by getting familiar with the products that were to be shot - taking note of the feature ingredients and the seasonality of the campaign.

Using an extensive selection of handmade backgrounds, props and ingredients - I remotely work with them to capture a selection 10-15 pieces of commercial product photography content per month - shot across one full-day.